How Being an “Inc.” or an “LLC” Enhances Your PR Campaigns

Every business needs public relations (“PR”) campaigns, and converting to a California corporation or Limited Liability Company can help your PR campaign be even more successful. PR campaigns are different that mere advertising — that advertising is part of the campaign. Consider movie releases: A movie release is never just some advertising like “Hey, here’s a new movie.” No, a movie release is called a “release” for a reason. The PR campaign starts months in advance of the actual launch of the movie in the theaters. Studio marketing department put out press releases of still photos from the movies when the movie starts production — that is months or years before the film is finished. Marketing has the stars of the film give interviews, ghost writes blogs, interacts on fan forums, etc., all of which creates “buzz” or talk about the upcoming film. You can do the same thing with your upcoming product launch, new sales campaign, new store opening, and more. Being an “Inc.” or an “LLC” helps as well. Now that 2018 is here, it is time to upgrade if you have not already done so.

Forming Corporations in San Diego: How Does Being an Inc. Or LLC Help?

Doing a PR launch of a new product or new store opening or an upcoming event is about putting forward the best impression possible. People respond best to well-crafted, well-designed, and well-polished businesses, products, services, and events. That is where being an “Inc.” or an “LLC” comes in.

In general, a successful PR campaign is measured on five metrics:

• Engagement: How many people liked, shared, or otherwise interacted with a post, tweet, online blog, news article, etc.
• Content: Number of posts, tweets, etc., that generated engagement and views
• Views/ratings: Number of views, shares, likes, etc., per each content and for the overall PR campaign
• Mentions: Others talking about your brand, product, launch, store opening, etc., outside of your posts
• Reach: What is the life of a post, comment, tweet? How long does it continue to circulate and generate views and shares and likes?

But the success of the foregoing metrics depends largely on the following which are enhanced by being an “Inc.” or an “LLC”:

• Focused branding: The “Inc.” or “LLC” helps focus the branding on one logo, one name, one launch
• Coordinated branding: Along the same lines, the many employee involved in the PR campaign can coordinate which enhances the focus
• Favorable impression: Having an “Inc.” or “LLC” in your business name is like wearing a nice suit on your first date — first impressions matter
• Elite businesses succeed: “Inc.” and “LLC” are elite business structures — elite works, elite succeeds
• Gravitas: There is a weight and seriousness to what you are selling, presenting, launching — sole proprietors do not have enough gravitas in some cases
• Quality of content: Having something to say, something the customers want — this comes from corporate-structured businesses

Call San Diego Corporate Law Today

There are, of course, other excellent reasons to convert to an “Inc.” or an “LLC” including asset protection, establishing a business credit rating, business continuity, financing, monetization, and better sale ability. If you need legal advice relating to setting up your corporation or LLC, call experienced business attorney Michael Leonard, Esq., of San Diego Corporate Law. Mr. Leonard has been named a “Rising Star” for 2015, 2016 and 2017 by SuperLawyers.com. Call Mr. Leonard at (858) 483-9200 or use the form on this page.

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